If you are reading this, chances are you are looking for ways to improve link building for your website and deciding on which methods to use. Link building can be a bit overwhelming but if you know the best practices, you can reach the goal. Link building remains an important part of SEO and Google lays a lot of importance on it. Here are a few do’s and don’ts you need to keep in mind.
The Do’s
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Focus on quality content
Link building will be the most successful when it is used with high-quality content. When you ask editors or writers to link to your website, the page should provide value to their audience. It should be a win-win for both parties. You provide value to your target audience by creating quality content.
You can use backlink building service to ensure that high authority links are on your content. Once the content is ready, you need to consider linkable assets like checklists, white papers, blog posts and more. The content should not look like a sales pitch.
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Pursue links on authoritative sites
You need to remember that all links are not equal and the quality of links will always matter. It is never the quantity you should focus on. Whenever you pursue links, you need to search for authoritative sites.
Focus on this article by outreachmonks to understand about ways you can reach out to your target audience. Consider target opportunities that are relevant to the company or industry you operate in.
The Dont’s
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Do not focus on quantity
Never focus on the quantity of links and engage in low-quality blogs. It will only make the page rank drop. When you sacrifice the quality of backlinks for quantity, you easily get into trouble with search engines. Low-quality links can be penalized.
You will have to identify the site that is not worth reaching out for. Avoid sites overrun with ads and those that advertise for paid links.
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Do not participate in link exchanges
Google can easily notice links being exchanged between two domains and this is a red flag. It is best to stay away from these schemes. If you participate in them, be very selective about who you are choosing to work with.
Give reciprocal links to those that are genuine and relevant to your industry. You also need to be very careful where you place the link on your website. Stay away from black-hat link building methods. It will lead to a drop in your search engine rankings.
Any tactic that is designed to give you a quick increase in page rank or to break through the algorithms of Google should be avoided. Focus on SEO and stick to quality content to ensure that backlinks work for you. It might seem complex in the beginning, but if you can get the backlinks right, you will notice a high page rank and increased website traffic.