November 2020 saw the release of a fantastic new opportunity for UK consumers who want more than a standard experience from their entertainment platform. Humax Direct, the UK arm of international provider Humax Digital has raised the bar of excellence. The Humax AURA UHD Freeview Play 4K Recorder is the only 4K recorder that has subscription-free Freeview Play integrated. They call it the heart of home entertainment, and it is magnificent. To prove it, they offer a 2-year warranty.
Welcome to 20 of the Humax Aura’s amazing benefits:
- It is powered by Google designed Android TV.
- Easy to install and set up.
- Just needs an aerial and an internet connection.
- Sleek, compact, and stylish hardware unit.
- Unparalleled user experience.
- Excellent page and menu layouts, search options, tools, and navigation.
- Simple voice control operation.
- The capability to pause, record, and rewind live TV.
- Freeview Play offers access to over 85 channels. 15 of these are HD. Freeview was established in 2002 and in 2020 has been installed in over 18 million UK homes.
- There’s a 7 Day on-screen TV guide.
- Freeview has a new accessible TV guide with filters for text to speech, subtitles, audio description, and sign language on channel 555.
- Google Assistant and Chromecast are pre-installed.
- Record 4 shows simultaneously and watch a 5th.
- Outstanding capacity for 1000 hours of recorded content with the 2 terabyte model and 500 hours with the 1 terabyte model.
- Set up recordings and reminders easily.
- The Aura app streams show to different devices.
- Watch streamed live and recorded content on the Humax Aura app.
- Download content to the app to watch on the go.
- The media server, plug, and play USB.
- 3 tuners.
Freedom and customisation start here
As 2020 has progressed it has become clear that our viewing habits have changed in the midst of a pandemic. Mainstream TV viewing figures fell post lockdown number 1 but streaming services have continued to flourish.
We are seeking attractive, safe, anxiety-reducing entertainment that promises content that has no relation to Covid-19. Live TV channels can’t guarantee that Covid-19 won’t be mentioned or associated products advertised so total escapism isn’t possible. We click away.
Embrace curated content via a TV and recorder that feels like your family has its own entertainment consultant. You want Netflix or Disney+, simply add the streaming services. Your kids like to play Minecraft so download it. Your other half is a US comedy fan, it’s easy to get box sets to watch across home devices and on the go. Freeview Play’s inclusion means no bills, contracts, or pressure to download or stream; you are always in full control.
Recent Ofcom figures showed that 13.3 million homes in the UK use at least one streaming service. Did you know that the majority of the UK’s most popular streaming service providers are happy to offer a trial to consumers of between 7 and 30 days?
Since October 2020 Netflix no longer offers a 30-day free trial option although they repeatedly top lists for overall performance ratings. Maybe this move was to stop people from opening successive new accounts, beating the system, and enjoying several free trials with no intention of subscribing correctly. So, to stop the abuse, all UK (and US) consumers have no try before you buy option. From now on consumers sign up or not, as they perceive the service to be.
Your entertainment choices are not likely to match your neighbors and the smart Android TV’s reflect this by not recommending what they might want to watch. Your TV won’t recommend that you watch a cheesy rom-com if your viewing habits have shown no interest. However, if you download a Clint Eastwood shoot-em-up western, it remembers this and so don’t be surprised when it nudges you to consider another Clint Eastwood or western.
Why is Android TV special?
If you want to benefit from Google tools in a TV, the Android TV is your perfect option to view, stream, search, download content and browse your unique media files containing holiday photos, party videos, and special moments. The USP with Android TV is that it was created by a trusted high-quality global brand, and you already use Android in your smartphone and tablets so there is no need to reach for the instruction manual and learn about it. You know it. Free and paid-for apps including games are available through Google Play Store.
The Android TV powered Humax AURA is too good to miss.