A vanity telephone number is a local or toll-free number that spells out a memorable word or phrase. Subscribers normally request an easy to memorize sequence of numbers for the purpose of marketing. These numbers can be of great importance for any business as they help in branding the business, make it appear more professional and are also easy to remember. Apart from these, vanity numbers have a bunch of other benefits to the business. The choice of vanity numbers depends on the target market, whether it will offer free calls to the customers and the nature of your business.
Importance of Vanity Telephone Numbers
A way to recognize your Brand
In the more competitive markets, vanity numbers can be a great way to have a business brand recognized. They serve as a business identity, are easily memorable, and therefore, create an excellent impression of the business. An effective way to improve on your brand campaigns starts with having an improved vanity telephone number.
Maintaining your Consumers
Every business has its own loyal customers. However, for new customers, there is a need to keep them focused on your brand. An easy to remember vanity number is one step to achieving this. This is simply because consumers will not have to go through the Yellow Pages to look for your contacts. This will minimize the likelihood of distractions from the adverts which can mislead potential customers from your brand.
A memorable vanity number not only increases the number of new consumers but also helps maintain the old ones. This is because the possibility of transferring to other competitors is reduced, as they would have to completely change the normal routine they’re accustomed to such as memorizing new numbers.
A Great Tool to Expand your Reach and Network
Vanity numbers not only serve to put you ahead of other competitors, but the professional appearance will also create a larger network and reach. Customers will have a channel to contact your business throughout the day at no extra charges. Also, consumers will be able to easily refer friends and relatives to your brand using the vanity number. This is a sure way to reap the benefits of direct marketing.
Optimization on ROI
For every business, it is important to maximize the return on investment. The marketing campaigns used by the brand should ensure they use a memorable vanity number. This helps create more attention and generate more consumers for your products and, therefore, increasing the return on investment.
Uniqueness of the 800 Vanity Numbers
Vanity numbers need to be as unique as possible with a specific target market in mind. One of the ways to create a unique vanity number is by using the 800 vanity numbers. They ensure that despite the distribution area of your consumers, the business will receive all the calls from all the targeted areas. Calls will also be directed straight to you even if you don’t have a landline or a call center.
Increasing the Feedback
Businesses must use different platforms for advertisements. This is a necessary step in marketing in order to increase the number of consumers. A memorable vanity number can help a business generate better feedback from the platforms as more people will be inclined to call. This is a great way to know the complaints and concerns of consumers, which can aid in improving the brand.
Apart from the above benefits, vanity telephone numbers also aid in;
– Tracking of calls from sales, which can also be recorded. This helps measure the effectiveness of your marketing practices.
– Creating a better edge against other competitors in the market.
– Increasing the overall customer base by improving your marketing campaign appeal
In general, vanity numbers help any business to establish a recognizable brand, give it a business identity and leave an impression on the potential market. They are a top marketing tool for all businesses. A business should conduct a thorough research on the most catchy and appealing vanity telephone numbers which will be the first step in reaping all the benefits the number can bring to your business.